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AdTech Lead (m/f/d)

Germany, Berlin, BerlinMarketing

We are Oetker Digital. Collaboratively we combine the Oetker Group's traditions with new digital concepts, innovations and business models. To name but a few, we support established brands such as Dr. Oetker, Coppenrath & Wiese and Radeberger. Together, we develop ideas for consumers of the Oetker Group's products in everyday life.

Share your passion for marketing and advertising technology and enhance the central Oetker-Group technological stack for state-of-the-art user acquisition and consumer engagements.

 AdTech Lead (m/f/d)

Your Impact:

  • Leading the growing group central (M)AdTech infrastructure as a product owner and/or team lead

  • Ensuring the technological foundation for the Oetker Group’s activities in the realm of user acquisition and consumer engagement along the entire consumer journey - enabling state-of-the-art consumer experience

  • Act and engage as the first point of contact for marketing and advertising technology partners and group companies on one hand and structuring the internal resources on the other hand

  • Define as well as execute marketing and advertising strategy

  • Evolve technology portfolio, ensure smooth operations, and grow collaborations in order to continue to build a strong, versatile foundation for a seamless, holistic consumer experience

  • Work closely with colleagues from various functional areas (AdTech, Digital Marketing, Data & Insights) as well as group companies

Your Strengths:

  • Profound strategic and operational knowledge of marketing technology (e.g. CRM, Social Media, Search) as well as advertising technology (e.g. DSP, AdServer, Adverification including the given markets and players

  • An understanding of data and its importance for data-driven marketing, especially audience management (e.g. Consumer Data Platform)

  • A strategic and structured mindset combined with operational drive and a consumer-centric marketing, iterative development approach

  • Strong project management skills and ability to adapt and incorporate various expectations and perspectives

  • Exceptional communication and collaboration skills with a solution-driven and diplomatic mind

  • Digital collaboration tools (e.g. G-Suite, Mural, Jira)

  • Fluent in German and English

What We Offer You:

  • A dynamic, welcoming workplace in Berlin (with a terrace on Spree River)
  • A hybrid working model with flexible working hours to maintain a healthy work-life balance
  • Inspiring colleagues: We are working in international and talented teams
  • Crossfunctional and interdisciplinary teams with flat hierarchies and fast decision making
  • Annual personal development budget up to €1,500 (for conferences, courses etc.)
  • English and German language courses are offered at different language levels
  • Relocation support for colleagues outside of the EU
  • Company pension scheme, personal accident insurance and the opportunity to take a sabbatical
  • Corporate discounts from a wide range of external partners


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